Identification and Recommendation of Alternative Strategies for Research Paper

Identification and Recommendation of Alternative Strategies for McDonalds - Research Paper Example The fast-food culture is fast expanding into the developing nations, as more and more people are attracted towards the taste, quick service, consistency and cheap prices. Out of the total restaurant revenues of the developed nations, the fast food outlets account for almost half. "It is no longer enough to just fill someone's stomach - you have to do it better and faster than others do. Product innovation, customer satisfaction, and differentiated promotions are of utmost importance - now more than ever" (Shekeb Naim, 2008) The industry has nearly matured in the developed countries but in countries like India, the fast food industry is growing at a rate of over 40% per annum. The growth of the IT and IT enables services in India were the bulk of urban youth are working with big pay packets and little time to cook are driving the growth. Growing concerns over the fat and salt content of some fast foods have led to severe criticism of eating fast food and have prompted the industry to offer an increasing range of "healthy" fast foods. A typical fast food outlet carries high overheads in terms of rents, rates, labor costs and bank interest charges. The market is labor intensive and involves considerable start-up and ongoing capital investment. The fast-food industry has a lot to thank McDonald's for. Especially the supply chain management of this company is highly regarded as one of the best in any industry and fast food companies try to emulate the McDonald way of operations.

Impact of Interest Rate Liberalisation on Chinese Economy Essay

Impact of Interest Rate Liberalisation on Chinese Economy - Essay Example China is currently a key player in BRICs (Brazil, Russia, India, China and South Africa) and is a signatory of major international agreements (Peng, 2009). This has put pressure on the country to liberalize its interest rates and cause it to be determined by the forces of demand and supply. This project takes a critical look at the changes in the interest rate of China and its impact on the Communist Structures of Country viz Savings, State-owned Enterprises and other systems of the controlled economy. A controlled economy maintains pre-determined rates that are fixed by the leaders in order to attain a given target. However, with the pressure on the country to use the forces of demand and supply to fix macroeconomic policies, the Communist structures and the Capitalist world come face-to-face. This research seeks to examine the impact and implications of this conflict on structures in the Chinese economy. Also, it will examine a real case involving the impact of these static interest rates on the Bank Capital Adequacy Ratio. The inferences and conclusions of this research will provide authoritative text and information about the trends in the nation under review. Through this, other scholars and researchers would be able to build on it and benefit from it. In other words, this project seeks to bring new knowledge into the world. The aim of the paper is to examine â€Å"The Dynamics of Changes in Chinas Interest Rate Liberalisation and its impacts on the Communist Structures of the economy: SOEs, Savings and Investments and the Measures to be Taken and The Impacts on Bank Capital Adequacy Ratio†. In attaining this end, the following objectives will be examined: The hypothesis tested in the research is that: â€Å"The Chinese Economy is doing quite well under the Communist Structures. The introduction of interest rate liberalization is going to disrupt the system and lead to major adjustment problems.